First there was Workshop24. An intensive 4 week, 42 hour workshop that focuses on effective prospecting, constructing a value proposition in a competitive and compelling buyer and listing presentation, and the development of new communication skills and techniques through extensive role play that ensures that every agent is competitive and has the field tools to succeed in residential real estate.
Bootcamp24 is one 2 hour classroom session a week with additional weekly phone sales support.
Agents are held accountable for their weekly progress and each aspect of their business is closely examined including prospecting, conversions, leveraging existing business and management of multiple pipelines. Agents develop new and existing skills and work to improve areas of transition in the sales process. Each session reviews weekly work flow which examines all elements of opportunity development, prospect contact, transitions to meetings, meetings to clients, and finally, deal development.
Where Workshop24 focuses on developing value propositions and communication skills, Bootcamp24 is an agent management program that helps lead, monitor and support an agent’s work progress towards transactions.
Each session starts with a review of an agent’s activities during the week to identify how time and energy are being effectively allocated and to identify any bottlenecks or areas of opportunity loss in an agent’s work flow.
Secondly, specific problems from the group’s week are reviewed and resolved. Finally, in each session a segment from Workshop24 is covered and practiced in order of importance and field relevance so that each agent has a progressively stronger selling and value proposition as well as continuing to improve communication skills. Bootcamp24 is about execution in the field and designed to ensure that each agent is allocating the necessary resources in the most effective way to best ensure continued success and self sustainability.
Bootcamp24 focuses on crucial sales metrics utilizing Workflow Structures; opportunity development, sales advancement, leverage, and transitions including the third transition (signature to transaction). Although there is no reward for the number of people an agent is speaking with we start measuring transitions from the level of actual personal contact and identifying bottlenecks in the sales process.
Workflow Structures are graphical representations of Pipelines that are divided into different forms of prospecting and sales development each coinciding with a different structured approach that coincides with Opportunity development and is based on the principle of “best interest”. The base unit of progress is a “meeting” with emphasis on 3 main transitions: prospecting to meeting, meeting to signature, signature to transaction.
The development of Workflow Structures allows the identification of key metrics which helps identify sales proficiency in an agent and provides agents with a clear and concise sales structure to follow. The ability to develop new workflow structures from a Root structure demonstrates in real terms the importance of leverage, recognizing and acting on opportunities, and sales momentum.
Utilizing Workflow structures is a system an agent can utilize to give structure to their day and a method to follow so they can achieve results. It also promotes focus on very short term goals which is necessary to create sales momentum.
Real Estate brokerages have a large number of agents that do not know how to be competitive in the field and are not producing at a level that benefits the brokerage or themselves. Although many agents choose real estate because of the freedom and independence, many do not have the discipline, sales knowledge and experience to be successful.
With all the responsibilities of running a brokerage, Managers, Brokers of Record, and Owners don’t have the time to continuously manage the sales efforts of all their agents.
Bootcamp24 is designed for the successful management of a maximum of 10 to 12 agents. And it is not simply coming to classroom once a week. This is an interactive program that involves support during the week when they are not attending Bootcamp24 sessions because a sales opportunity can happen anytime.
Offering Bootcamp24 can be used to not only improve the brokerages productivity 12 agents at a time but can be utilized as an effective recruiting and retention tool and because of limited availability and the nature of this type of sales program, only 4 brokerages in the GTA can offer Bootcamp24 at any one time. Bootcamp24 runs 4 times a year.
| Total Cost | $300 per month |
| Duration | 3 months |
| Time | 12 two hour classroom sessions plus phone support |
| Location | Brokerage Office |
| Max Participants | 12 |
| Terms of Payment | Billed Monthly |
What if 12 of your agents all did 2 or more transactions during Bootcamp24? Would it be cost effective? Would it be something you could promote to your other agents or an effective tool to recruit new agents?
